Colina, Daliangy, and Dalissy Salas. “PUBLIC RELATIONS PROGRAM PLAN AS A STRATEGIC TOOL FOR THE PROJECTION OF THE CORPORATE IMAGE IN THE HOTEL INDUSTRY”. Revista Arbitrada Formación Gerencial 19, no. 2 (February 14, 2024): 67-93. Accessed August 2, 2025. http://www.produccioncientifica.luz.edu.ve/index.php/rafg/article/view/41599.