Linguistic approaches and modern communication technologies in political discourses in Europe and the USA (contrastive aspect)
Resumen
En este estudio, analizamos el discurso político de Estados Unidos y Europa en términos de enfoques lingüísticos. Entre los métodos que utilizamos se encuentran el sistémico, estructural, funcional, análisis de contenido, análisis del discurso y método de tesauro. Su aplicación tuvo lugar dentro de la teoría del discurso. El estudio encontró que la principal diferencia entre los discursos políticos de Europa y Estados Unidos son las formas y medios de comunicación, los formatos de su distribución y los indicadores masivos de inclusión de la población (receptora del discurso político) en la interacción comunicativa. La diferencia es también la centralización y los niveles en los que se desarrolla el discurso. Por ejemplo, el enfoque de la retórica política en la institución de la presidencia de Estados Unidos hace que el discurso presidencial sea un reflejo de la opinión pública. Esto no es típico de los países europeos, ya que el pluralismo de opinión está muy extendido allí, la comunicación tiene lugar a nivel local, regional, nacional y supranacional. Además, la identidad europea está en proceso de formación. Sin embargo, ambos discursos tienen en común el compromiso con los valores de la democracia, pero se manifiestan de manera diferente.
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