Ética Empresarial en empresas de moda: Aplicación de Minería de Texto

Palabras clave: Responsabilidad social corporativa, ética empresarial, escándalo noticioso, sector moda, minería de texto

Resumen

La ética empresarial se ha consolidado como un pilar fundamental de la Responsabilidad Social Corporativa, especialmente en industrias con alta visibilidad como la de la moda. Este estudio analiza patrones en el contenido de las noticias empresariales entre 2021 y 2025 con menciones a conductas escandalosas o controversiales en las empresas de moda. Utilizando técnicas de minería de texto en un corpus de noticias extraído con criterios de selección de ecuación de búsqueda booleana para el periodo 2021-2025 de Google News, se examina patrones y tendencias de estas narrativas, señalando menciones a escándalos y evaluando además su direccionalidad emocional. Se usó una combinación de técnicas computacionales y análisis crítico para analizar narrativas ocultas en los datos textuales examinados. En ese sentido, como resultado dos patrones que surgieron del análisis de contenido fueron: El escrutinio creciente por sus prácticas laborales y ambientales en lugares como Bangladesh, y el impulso por innovación en la industria de la moda. Se concluye que las empresas del sector en respuesta a estos patrones deberían no solo informar sobre sus avances, sino demostrar mayores compromisos con derechos laborales y ambientalismo.

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Biografía del autor/a

Roberto Carlos Fortich Mesa

Doctorando en Economía por la Universidad del Rosario, Bogotá, Colombia. Magister en Economía. Economista. Docente Investigador adscrito al Programa de Administración de Empresas en la Corporación Universitaria Antonio José de Sucre (UAJS), Sincelejo, Colombia. Afiliado al Grupo de Investigación GIAEC del Centro de Investigación e Innovación de la UAJS. E-mail: docente_investigador3@uajs.edu.co ORCID: https://orcid.org/0000-0002-8076-1760

Alex David Morales Acosta

Doctorando en Ciencias de la Educación por la Universidad Nacional de Rosario, Argentina. Magister en Gestión de la Tecnología Educativa. Especialista en Administración de la Tecnología Educativa. Ingeniero de Sistemas. Docente Investigador en la Corporación Universitaria Antonio José de Sucre (UAJS), Sincelejo, Colombia. E-mail: docente_investigador6@uajs.edu.co ORCID: https://orcid.org/0000-0003-2765-8753

Ingrid Romero Lázaro

Magister en Gestión de la Tecnología Educativa. Especialista en Informática Educativa. Ingeniera de Sistema. Docente Investigadora en la Corporación Universitaria del Caribe, Sincelejo, Sucre, Colombia. E-mail: singrid.romero@cecar.edu.co ORCID: https://orcid.org/0000-0003-4045-1116

Hector Urzola Berrio

Doctorando en Estudios Organizacionales. Magister en Educación. Especialista en Investigación. Licenciado en Ciencias de la Educación. Director de Investigación en la Corporación Universitaria Antonio José de Sucre (UAJS), Sincelejo, Colombia. E-mail: direccion_investigacion@uajs.edu.co ORCID: https://orcid.org/0000-0003-1201-0006

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Publicado
2025-10-09
Cómo citar
Fortich Mesa, R. C., Morales Acosta, A. D., Romero Lázaro, I., & Urzola Berrio, H. (2025). Ética Empresarial en empresas de moda: Aplicación de Minería de Texto. Revista De Ciencias Sociales, 31, 598-610. https://doi.org/10.31876/rcs.v31i.44609
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