The  role of workplace culture in social integration of employee: Case study

Darya  Kochetkova; Maria  Lipovenko; Aleksandr  Gostilovich; Dmitriy  Rusakovskiy; Kirill  Korolev

doi:10.5281/zenodo.16915467

Darya Kochetkova Peoples’ Friendship University of Russia, Moscow, Russia. https://orcid.org/0009-0009-3612-2804
Maria Lipovenko Technical University of Munich, Munich, Germany. https://orcid.org/0000-0003-2042-4436
Aleksandr Gostilovich Lomonosov Moscow State University, Moscow, Russia. https://orcid.org/0000-0003-4146-6934
Dmitriy Rusakovskiy Plekhanov Russian University of Economics, Moscow, Russia. https://orcid.org/0009-0004-5072-4311
Kirill Korolev MIREA - Russian Technological University, Moscow, Russia. https://orcid.org/0009-0000-0080-2087

DOI: https://doi.org/10.5281/zenodo.16915467

Keywords: corporate culture, individual values, human capital, improvement of corporate culture

Abstract

Corporate culture has been a subject of attention for many years and is increasingly recognized as a key factor shaping the unique identity of organizations. It enables companies to stand out, attract talented employees, and build a loyal customer base. This study aims to develop recommendations for improving the corporate culture of large corporations by identifying the relationship between corporate culture and individual employee values. The case study is represented by Russia’s largest private bank, Alfa-Bank. The primary research methods included employee surveys and in-depth interviews, accompanied by quantitative and qualitative analysis of the results. The recommendations include improving the onboarding process, addressing the issue of overtime, implementing online systems for submitting staffing and over- time payment requests, and organizing meetups, brainstorming sessions, and training programs to foster the creative potential of employees. The results will be valuable to executives and HR professionals in large corporations, as well as business consultants and academic researchers interested in enhancing corporate culture and exploring the relationship between corporate and individual values within organizations.

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