Innovaciones en trabajo social: Los blogueros de plata como estrategia mediática para reducir el aislamiento social entre las personas mayores
Palabras clave:
inclusión digital, interacción intergeneracional, alfabetización digital, niveles de soledad, medios digitales
Resumen
El estudio tiene como objetivo proponer el uso de blogueros sénior como estrategia mediática para reducir el aislamiento social entre las personas mayores. Para ello, se realizó un análisis comparativo de experiencias en Rusia, China y Kazajistán mediante una encuesta a expertos (n=15), grupos focales (12 grupos de 8 a 10 participantes cada uno) y una encuesta (N=287) que incorporó la Escala de Soledad de UCLA, la Escala de Alfabetización Digital e instrumentos diseñados por los autores. Se aplicaron métodos estadísticos no paramétricos junto con un análisis temático de los datos cualitativos. Se encontró una correlación negativa significativa entre la frecuencia de creación de contenido digital y el nivel de soledad (ρ=–0,64, p<0,001), que varió entre países: Rusia (ρ=–0,58), China (ρ=–0,71) y Kazajistán (ρ=– 0,43). Se identificaron tres modelos distintos de inclusión digital: Rusia: un modelo gestionado institucionalmente, centrado en la autorrealización a través de programas estatales; China: un modelo orientado al mercado, caracterizado por la competencia natural entre los blogueros sénior; Kazajistán: modelo funcional básico que enfatiza la competencia digital para el acceso a los servicios públicos. Los creadores de contenido activos mostraron bajos niveles de soledad en el 64,4 % de los casos, en comparación con el 20,5 % entre los creadores ocasionales. La interacción intergeneracional se correlacionó positivamente con la calidad de los blogs (ρ=0,69, p<0,001), especialmente en el modelo chino (61 % de los casos con cocreación de contenido). La transición del consumo pasivo a la creación activa de contenido es un factor importante para reducir el aislamiento social y mejorar la satisfacción social entre las personas mayores. La efectividad de las estrategias de medios depende de su alineación con la etapa de inclusión digital y el contexto cultural e institucional, aspectos que deben considerarse al diseñar programas sociales para trabajar con adultos mayores
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Nikolaeva, E., Kotliar, P. & Nikolaev, M. (2023). “Revisiting traditional educational practices in the age of digitalization”. Revista on line de Politica e Gestao Educacional, 27 (00), e023057. https://doi.org/10.22633/rpge.v27i00.18527
Okhremenko, I., Vasyukov, V., Shapauov, A., Kochetkov, E. & Panova, E. (2024). “Bridging social gaps with AI: Improving access to specialized language terminology”. Interaccion y Perspectiva, 15 (1), 98-108. https://doi.org/10.5281/zenodo.14031159
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Otrokov, O., Kovalenko, A., Stepanova, G., Gayazova, S., Sergin, A. & Shelygov, A. (2023). “Role of education and politics in the formation of a public socio-educational space of human self-expression”. Revista Conrado, 19 (92), 485-490.
Panova, E., Bashkirova, K., Lobanova, J., Otts, E. & Yakushkina, N. (2025). “The transformation of family role in the modern socio-cultural space”. Interaccion y Perspectiva, 15 (3), 708-718. https://doi.org/10.5281/zenodo.16910800
Pavlova, I. V. (2024). “Development of digital technologies in corporations”. Economic Problems and Legal Practice, 20 (2), 247-253. https://doi.org/10.33693/2541-8025-2024-20-2-247-253
Pashkurov, A., Tarasov, I. & Qiao, K. (2025). “Deep cultural structures of the enlightenment movement and their role in modern social transformation”. Revista Universidad y Sociedad, 17 (5), e5420.
Pecorini, B. C. & Duplàa, E. (2023). “Digital narrative gerontology as bridges between generations to improve well-being, learning, and shared experiences”. Innovation in Aging, 7 (S1), 240. https://doi.org/10.1093/geroni/igad104.0789
Polezhaeva, N. А. (2024). “The coverage of pension savings plans in the OECD countries”. Lobbying in the Legislative Process, 3 (1), 31-42. https://doi.org/10.33693/2782-7372-2024-3-1-31-42
Reuter, A., Scharf, T. & Smeddinck, J. D. (2021). “Content creation in later life: Reconsidering older adults’ digital participation and inclusion”. Proceedings of the ACM on Human-Computer Interaction, 4 (CSCW3), 257. https://doi.org/10.1145/3434166
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Publicado
2026-03-27
Cómo citar
Shuwen, P. (2026). Innovaciones en trabajo social: Los blogueros de plata como estrategia mediática para reducir el aislamiento social entre las personas mayores. Interacción Y Perspectiva, 16(2), 408-423. https://doi.org/10.5281/zenodo.19242469
Sección
Artículos de Investigación
