Public policies for strategic planning in enterprises in the Ecuadorian agricultural sector

Abstract

Strategic planning is essential for agricultural enterprises, as it helps to have clear goals, make better use of resources and adapt to changes. This process begins with an analysis of the environment, considering external aspects such as climate, markets and regulations, as well as internal factors such as available resources. A widely used tool in this context is the SWOT analysis, which allows identifying strengths, opportunities, weaknesses and threats, helping to create more effective strategies. The definition of the mission, vision and strategic objectives is also key because it gives a clear direction to the enterprise. However, all these tools used by enterprises are regulated by the public policies of each country. Thus, the objective of this article is to analyze public policies for strategic planning in enterprises in the Ecuadorian agricultural sector. Descriptive research is carried out using a qualitative approach, analyzing information from secondary sources and analyzing the database of the Global Entrepreneurship Monitor (GEM) report, which considers the following variables: government policies, government programs, intellectual property legislation and financial support. The results show that public policies focused on the development of entrepreneurship have been generated in Ecuador.