Formation of values and social responsibility among young people: a conceptual approach
Keywords:
students’ worldview, traditional values, media images, social responsibility, social and educational work
Abstract
The research problem is related to urgent tasks of forming an integral worldview of students and developing their social responsibility on the basis of traditional values under the conditions of the contemporary digital media environment. Recent scholarly literature shows increased attention to the values of student youth and to the influence of the media on their worldview, yet there is still a lack of effective tools for diagnosing these processes, which necessitates improving social and educational work at universities. The aim of this study is to develop a conceptual approach that would make it possible to apply a combined methodology for diagnosing and shaping the value orientations of student youth, based on the concept of the “cultural hero” and contemporary trends in social and educational work. The proposed “Hero of Time” methodology combines a questionnaire survey and an experiment: students create a “hero avatar” by carrying out content analysis of media images that are significant for them from their own media biography. This approach makes it possible to identify key traditional values and media images that influence the worldview of students, as well as to record value conflicts. In particular, a conflict between material and spiritual values was revealed in most respondents, which must be taken into account when planning educational work. The results of the study confirm that value oriented social and educational work that takes into account relevant media images ensures the effective formation of an integral worldview of students and of their social responsibility.
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References
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Akhmetshin, E., Abdullayev, I., Shichkin, I., Khabibulina, E., Shichiyakh, R., Kudrinskaia, I., & Baryshnikova, G. (2025b). “The role of scientific schools in shaping the intellectual infrastructure of a university”. Nuances: Estudos Sobre Educação, 36, 00, e025017. https://doi.org/10.32930/nuances.v36i00.11289
Babina, A., & Utusikov, S. (2024). “Methods to develop students’ humanitarian culture in the educational and training process”. Nuances: Estudos Sobre Educação, 35 (00), e024016. https://doi.org/10.32930/nuances.v35i00.10773
Blumer, G. (2017). Simvolicheskiy interaktsionizm. Perspektiva i metod [Symbolic interactionism: Perspective and method]. Moscow: Elementarnyye formy, pp. 343.
Chernova, O., Sabitova, A., Kurenkova, E., & Khaliapin, A. (2025). “Pedagogical scaffolding through online quests and its influence on students’ learning motivation in the context of educational digitalization”. European Journal of Contemporary Education, 14 (3), 249–257. https://doi.org/10.13187/ejced.2025.3.249
Danilova, S. D. (2024). “A project-based approach to managing the interaction of digital university stakeholders”. Economic Problems and Legal Practice, 20 (2), 297–302. https://doi.org/10.33693/2541-8025-2024-20-2-297-302
Dulina, N. V., Mansurov, V. A., Pronina, E. I., Shirokalova, G. S., Shkurin, D. V., & Yuryev, P. S. (2022). “Folk culture in the assessments of Russian student youth”. Scientific Result. Sociology and Management, 8 (3), 61–78. https://doi.org/10.18413/2408-9338-2022-8-3-0-5
Dunas, D. V. (2022). “Media and socialization: Primary, secondary, or self-socialization? Experience in studying media consumption of “digital youth” in Russia”. Tomsk State University Journal of Philology, 78, 200–224. https://doi.org/10.17223/19986645/78/12
Dunas, D. V., Salikhova, E. A., Tolokonnikova, A. V., & Babyna, D. A. (2022). “Agenda setting and the Framing effect: On the need for conceptual unity in media studies of digital youth”. Moscow University Journalism Bulletin, 4, 47–78. https://doi.org/10.30547/vestnik.journ.4.2022.4778
Gabidullina, F., Nikiforova, N., Afanasyeva, I., & Zharov, A. (2023). “Improvement of the learning process: the experience of introducing a cumulative system in assessing student learning success in distance learning”. European Journal of Contemporary Education, 12 (4), 1223–1230. https://doi.org/10.13187/ejced.2023.4.1223
Garaganov, A. V. (2024). “Cinema as a mirror of urbanization: Socio-psychological analysis of the representation of smart cities in modern cinema”. Economic Problems and Legal Practice, 20 (5), 284–290. https://doi.org/10.33693/2541-8025-2024-20-5-284-290
Gazizova, F., Chunikhin, A., Kozachek, A., Mussaui-Ulianishcheva, E., Shichiyakh, R., Gubanova, N., & Kol’cova, N. (2025). “Opportunities for the development of higher education under the influence of digital technology: Prospects of Education 4.0”. Revista on line de Politica e Gestao Educacional, 29 (00), e025008. https://doi.org/10.22633/rpge.v29i00.20124
Goncharenko, O., Semenkova, S., & Bochantseva, L. (2025). “Experience of social and pedagogical partnership in the formation of the Russian national identity among students”. Interacción y Perspectiva, 15 (2), 494–501. https://doi.org/10.5281/zenodo.15080450
Grudtsina, L., Komleva, T., Malinenko, E., Sakharova, S., & Fokina, L. (2025). “Digital governance and the transformation of legal and institutional state society relations”. Revista Universidad y Sociedad, 17 (6), e5535.
Husserl, E. (2010). Kartezianskiye meditatsii [Cartesian meditations]. Moscow: Akademicheskiy proyekt, pp. 229.
Ivanova, D. V., & Tazov, P. Yu. (2022). “Dynamics of value orientations of modern student youth in the context of social transformations”. Vestnik MIRBIS, 1 (29), 169–178. https://doi.org/10.25634/MIRBIS.2022.1.22
Kalashnikov, N., Artemenko, B., Bystray, E., Ivanova, I., Kolosova, I., & Permyakova, N. (2023). “Effect of social partnership on the development of creative Natural-Science skills in students”. Revista Conrado, 19 (95), 180–187.
Kazenina, A. A., & Sakharova, M. V. (2023). “Traditions and innovations in the value perception of the modern student’s activity (educational potential of leisure activities)”. MCU Journal of Philosophical Sciences, 2 (46), 68–75. https://doi.org/10.25688/2078-9238.2023.46.2.6
Khammatova, R. S., Gribkova, O. V., Tkhugo, M. M., Ushakova, O. B., Shchetinina, N. N., Krasheninnikova, E. I., & Erofeeva, M. A. (2021). “Specific features of value orientations among the student youth in the context of digital transformation of the education system”. World Journal on Educational Technology, 13 (2), 297–306. https://doi.org/10.18844/wjet.v13i2.5714
Kochesokov, I. G. (2022). “Lobbying as a way of manifesting public goals: The experience of foreign countries”. Lobbying in the Legislative Process, 1 (1), 18–24. https://doi.org/10.33693/2782-7372-2022-1-1-18-24
Kryucheva, Y., & Tolstoukhova, I. (2024). “The importance of motivation in students for successful professional education”. Revista on line de Politica e Gestao Educacional, 28 (00), e023031. https://doi.org/10.22633/rpge.v28i00.19886
Kurgansky, S., Turavets, N., Grichanikova, I., Kistenev, V., & Segedina, N. (2025). “Trends in the comprehensive training of arts and culture students in the context of digitalization of education”. Revista Conrado, 21 (107), e4878.
Letova, N. V. (2024). “Traditional family values: Moral basis of the state”. Gaps in Russian Legislation, 17 (1), 59–66. https://doi.org/10.33693/2072-3164-2024-17-1-059-066
Lykova, I., Mayer, A., Shestakova, O., & Voinova, A. (2023). “Developing a diagnostic complex for the study of family upbringing traditions”. Revista on line de Politica e Gestao Educacional, 27 (00), e023068. https://doi.org/10.22633/rpge.v27i00.18802
Malinin, V. A., Povshednaya, F. V., & Pugachev, A. V. (2022). “Formation of the spiritual and moral qualities of the personality of students in the conditions of modern education”. Vestnik of Minin University, 10 (1), 2. https://doi.org/10.26795/2307-1281-2022-10-2
Mamedova, N., Ivleva, M., Vityaev, S., Buzskaya, O., & Rubtsov, A. (2025). “Value orientations of young people and their implications for social policy”. Interaccion y Perspectiva, 16 (1), 120–127. https://doi.org/10.5281/zenodo.17640332
Markheim, M. V., & Lukyanova, I. Yu. (2023). “Social subjects of legal relations: Constitutional refrain”. Lobbying in the Legislative Process, 2 (2), 10–15. https://doi.org/10.33693/2782-7372-2023-2-2-10-15
Mikhaylova, S. S. (2024). “Development of an intelligent system for analyzing the achievements of a university student”. Economic Problems and Legal Practice, 20 (2), 185–192. https://doi.org/10.33693/2541-8025-2024-20-2-185-192
Nigmatullina, K. R. (2022). “The value of digital communication”. Humanitarian Vector, 17 (1), 148–158. https://doi.org/10.21209/1996-7853-2022-17-1-148-158
Parma, R. V. (2024). “Promoting the patriotic agenda on social media among Russian students”. Higher Education in Russia, 33 (1), 44–67. https://doi.org/10.31992/0869-3617-2024-33-1-44-67
Pashkurov, A., Tarasov, I., & Qiao, K. (2023). “Deep cultural structures of the enlightenment movement and their role in modern social transformation”. Revista Universidad y Sociedad, 17 (5), e5420.
Platonova, E., Panova, E., Lobanova, J., & Otts, E. (2025). “Teaching language and culture through the lexical features of Russian proverbs”. Revista Universidad y Sociedad, 17 (1), e4864.
Pokrovskaia, N. N., Avakova, E. B., & Kuznetsov, A. A. (2024). “Socio-cultural regulation of youth civic consciousness in the digital environment”. State and Municipal Management. Scholar Notes, 1, 251–256. https://doi.org/10.22394/2079-1690-2024-1-1-251-256
Polyakova, L. Yu., Nizamutdinova, G. F., Zharikov, Yu. S., Kartushina, I. G., Minkova, E. S., Plotnikov, D. A., Popova, O. V., & Ukolova, L. I. (2018). “Design and implementation of university digital campus content as educational process innovative model”. Modern Journal of Language Teaching Methods, 8 (11), 909–915.
Serebrennikova, A. V. (2024). “Improving legal education in the age of digitalization”. Gaps in Russian Legislation, 17 (7), 90–97. https://doi.org/10.33693/2072-3164-2024-17-7-090-097
Sergeeva, A. A., & Pitul’ko, K. V. (2023). “Features of countering the spread of the ideology of Nazism among young people”. Security Issues, 4, 60–68. https://doi.org/10.25136/2409-7543.2023.4.69008
Sergeeva, S., Gladilina, I., Bulochnikova, N., & Degtev, G. (2025). “Raising the level of legal culture in society: Regulatory framework for academic integrity”. Jurnal Cita Hukum, 13 (2), 355–370. https://doi.org/10.15408/jch.v13i2.47003
Shabalina, N., Baishev, I., Kolganov, S., Ilina, O., Gribkova, O., & Baksheev, A. (2024). “Influence of coaching in pedagogical modeling on the competencies of management students in higher education institutions”. Relações Internacionais no Mundo Atual, 2 (44), 171–183.
Shichkin, I., Ruziev, Z., Jumaniyazova, M., Abdullaeva, M., & Abdullayev, I. (2024). “Development of higher education in the context of digitalization: Developing an effective socio-economic integration model”. Revista Conrado, 20 (S1), 142–147.
Sidorov, V. (2025). “Development of educational process tools in the study of history: Case ‘The influence of mediatization on the formation of historical memory among students who visited exhibitions dedicated to the Second World War’”. Nuances: Estudos Sobre Educação, 36 (00), e025013. https://doi.org/10.32930/nuances.v36i00.11277
State Duma of the Federal Assembly of the Russian Federation (2012). Federal Law of December 29, 2012 No. 273-FZ “On education in the Russian Federation”. Sobranie Zakonodatel’stva Rossiiskoi Federatsii [SZ RF] [Collection of Legislation of the RF] 31.12.2012, No. 53 (Part I), Item 7598.
Titova, M., Zhuzeyev, S., Kozachek, A., Andreeva, E., & Shichiyakh, R. (2025). “Development of visual communication competencies in the educational practice of students in the context of evolving artificial intelligence tools”. Revista Conrado, 21 (S1), e5051.
Togaibayeva, A., Ramazanova, D., Kartbayeva, Zh., & Kereyeva, R. (2023). “Effect of the development of didactic and practical skills in future special education teachers on their professional readiness for work in an inclusive educational environment”. European Journal of Contemporary Education, 12 (4), 1447–1462. https://doi.org/10.13187/ejced.2023.4.1447
Usmanova, Y., Khudoykina, T., & Adayeva, O. (2025). “Simulation and social learning: strategies for the communicative training of future lawyers”. Interaccion y Perspectiva, 15 (3), 943–954. https://doi.org/10.5281/zenodo.16916134
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Published
2026-03-29
How to Cite
Voskresenskiy, A., Ivanov, D., Tatishchev, A., & Chistova, A. (2026). Formation of values and social responsibility among young people: a conceptual approach. Interacción Y Perspectiva, 16(2), 637-648. https://doi.org/10.5281/zenodo.19254208
Section
Artículos de Investigación
